Many of these suggestions may seem like no-brainers, but you would be surprised as to how many business blogs do not have these basics readily available for their blog visitors. Here is our top 5 must haves for your blog:
- Basic Business Information
Try to cover the 5 W’s. Who you or your business is. What your business does. When your business is open. Where your business is located. Why your visitors should care about your business.
- An About Page
Now that your blog visitors know the basics about your business it is time to tell them a little bit more about your business. The three things your About page should do is establish your credibility, tell your visitor whats in it for them, and funnel the visitors attention to a call of action.
- Product or Service Page
Your blogs focus is to get your business online. Your business being online is supposed to increase your profit and sales. If your visitor doesn’t know the products or services your business offers than your blog will fail to meet its goal of increasing your profit and sales. Now is not the time to be shy, tell your visitors what your business is best at!
- Contact page
After looking at your About page and your Product and Services visitors often have more questions. The problem is many blogs don’t offer a simple Contact page for visitors to use to get the answers to the questions they have. Do your business and its customers a favor and make it easy to communicate by having a Contact page.
- Visible Area for Customers to Stay In Touch
If your blog is doing everything it should then people will want to keep up-to-date on the happenings of your business or business niche. Make it easy for people to stay in touch with you by having a visible area for the various methods of staying in touch. This area should highlight your newsletter,twitter, and all the other social media methods. Don’t make your visitor work to stay in touch with you.
[...] I can’t go into the details and numbers of my niche(not yet anyway) although if you have a copy of Market Samurai and notice my new blog you probably could put two and two together and figure it out! I just started the blog yesterday and have followed my own advice in one of the post on the blog entitled Business Marketing Must Haves For Your Blog. [...]